Just as e-commerce trends change over time, so do customers’ expectations. Meeting them should be a priority of any online business looking to build customer loyalty. So, what exactly do online shoppers expect in 2023 and what are the best strategies to manage customer expectations? Customer expectations in 2023 In a DHL survey, only 38% …
Brand identity isn’t just for well-known products with huge budgets. Your brand is everything about you, from pricing, to typography to the way your chat function greets each inquiry. And unless you get it right, you’ll struggle to make a reputation. Here’s a brief guide to creating a brand from the ground up. The key …
Build customer loyalty with little extras that go a long way. We all love getting something in the post (bills excluded). But sadly the days of personal letters tumbling through mailboxes are behind most of us. Fortunately though, for lovers of the tangible, package shipping isn’t. 1 The power of a parcel Even if you ordered one, …
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