Business growth · 6 min read

The Power of a Network

Consider who you’re making connections with in your circle. The right people who share your creative vision, work ethic and success can help take your small business to new heights.

For entrepreneurs, the road to success looks like a lonely one. But it doesnt have to be. And to reach your next level, goal — or whatever it is — its easier when youre doing it with those supporting you. For a serial entrepreneur like me, Ive found that your business is only as strong as the people you work with along the way.

 Success is impossible to achieve on your own, and Im no exception. A lot of people have helped me along the way to help turn Sully & Son Co. into one of Canadas top premium accessory and footwear brands.

I want to share some of the lessons Ive learned about surrounding yourself with the right people, both personally and professionally, and how networking and collaboration has helped me take Sully & Son to its next.

20211006 Dhl Kyle Photos  A7 K6629

Tip 1:  Strategic Collaboration

Collaborations are an incredibly valuable way of introducing your brand to potential customers in new, unexplored demographics. Finding a brand that shares your values and is working towards the same goals as yours can be a challenge, but if you have a product or service you can stand behind, youll draw the attention of potential partners that will be a good fit.

 It isnt easy to find that perfect partner without having a solid grasp of what it is you do best. Find your thing and use it to stand out from the crowd. Because once you do – collaborations can really take your growth to another level.

Theres never a bad time for a brand to try and form a strategic partnership. As long as both parties can fulfill their part equally, theres no question that it will be a mutually beneficial situation: a true win-win.

Tip 2: Bringing on your brand champions

Its important when finding people to promote and grow your brand, that they actively want you to succeed as much as you do.

And when it comes to presenting your brand to the world, your brand champions become even more integral. Here are some tips Ive learned about finding vendors and collaborators to work with to help make my brand shine.


When finding the right stylists for your products, try to seek out those with some good credentials. Stylists that have more experience tend to have more access to what we are constantly looking for the most, and that’s exposure. Most importantly, access to the right opportunities can lead to the right personality endorsements.

If you’re working with someone new and on the rise, just make sure you have great chemistry and that their hunger to prove themselves (and ultimately your brand) feels right. 


There are thousands of talented photographers out there and choosing the right one for you might feel impossible. But thats where social media can be your best friend. There’re plenty of professional photographers who use specific hashtags – such as #advertisingphotographer or #photoshoot – that could be a good avenue to finding someone you’d like to work with. On the flip side, your social pages are also a great way to showcase the creative vision of your brand to photographers interested in working with you.  

Brand Reps

You cant be multiple places at once, so when youre able to find someone to carry your water in different markets, it can be a true game changer. Again, its about finding the right people who you jive with and get a good sense that theyre actively part of your team. Start by doing your research. Youll be surprised what you can find online if you actually take the time to look. The fashion landscape is ever changing and so are the reps that are constantly looking for new product!

Press & PR

There are lots of ways to hustle and get your name out there. I know people who approach journalists, bloggers, and influencers in hope of getting your brand out there. Im fortunate to be at a stage where I have a publicist who handles those matters for me now, but if youre new to the industry, I suggest focusing on your social media and making sure its tight! These days press will come to you if you have the right stuff.

Tip 3: Support Networks


Having a supportive family network has benefits that go just beyond your businesss bottom line. When your family is in your corner cheering on your success, any challenge becomes more manageable. My family cheered me on from day one. Theyre entrepreneurs themselves, they always got it and have supported me 100%. 

But what about working with family? I think you can tell from the name of my company that Im all about working with family. My son may only be two and a half, but I can already see the budding entrepreneur in him. I cant wait to see where it takes him. They say that the apple doesnt fall far from the tree and in this case, that couldnt be truer! Hes well aware of what his daddy does for a living and hes right there in the mix with me. I look forward to seeing his creative genius flourish regardless of the direction it takes him.


The business community is just that — a community. That means there are a wealth of resources to help business owners manage challenges, get advice, and find collaborators. Finding that community and the tools that come with it is a definite key to success.

Its a different landscape now. When I started out, there was a lack of information; a lack of knowledge. But resources like DHL Mentorship are special because its information, tips, and advice coming from people whove been there before. Its the coolest thing to get that type of information readily available to people like myself who are always learning, listening, and trying to find a better way to do what we do.

Tip # 4 Networking, Networking, Networking

Surrounding yourself with knowledgeable, supportive, and like-minded people is a major step towards finding your next. The power of connecting with people and growing your network cannot be overstated.  The vision for your business may come from one person, but the more people who share it, the more likely you are to succeed.


About the Author

FGI Visionary Award Winner, George Sully is best known as the original maker of the Star Trek Discovery Starfleet boot. Sully is also a Bata Shoe Museum inductee, the creator of Black Designers of Canada, and co-founder of House of Hayla and his newly minted accessory brand Sully & Son Co., which can be found in both Hudson’s Bay and Harry Rosen.

Learn more about George Sully at Sully & Son Co. or on Instagram at @realgeorgesully



Whether you’re just thinking about growing beyond Canada’s borders, or are already shipping internationally, our expert customer care and hassle-free solutions will make international shipping the simplest part of your day.

Get Started